Let’s build something
extraordinary—together.
Strategy that grounds you. Growth that moves you.™
Grounded in trust.
Driven by clarity.
Inspired by possibility.
For leadership teams who know that exceptional strategy demands extraordinary execution; especially when growth outpaces internal capacity.
50+ years of
strategic expertise
across industries
Our Expertise
We can embed as fractional partners where you
need extra capacity or strategic guidance.
Growth Strategy &
Transformation
Strategic planning, culture audits,
and change navigation
Marketing, Brand
& Digital
Rebranding, content strategy,
and digital optimization
Business Development & Communications
Proposals, events, and
message-driven materials
See the path.
Trust the process.
Move forward.
A strong growth strategy grounds your vision and keeps your team focused and adaptable. Real growth starts with leadership and culture—built on trust, accountability, and resilience. As fractional partners, we embed where needed to bridge gaps, set clear priorities, and help your organization scale with purpose—without losing what makes you unique.
In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. Cass and Alicia consistently created clarity where I felt overwhelmed, aligning priorities and giving me practical next steps. Beyond the plans and deliverables, they brought a calm, confident presence that helped me make decisions with ease. I felt seen, supported, and equipped to move forward—without losing what makes my work unique.
Biz Casmer
Founder, Sunflower Yoga Therapy
The work I have done with The Strategy Department helped my business grow into new horizons. Their questions surfaced insights I hadn’t considered, while their suggestions remained simple, actionable, and respectful of my capacity. The result has been positively transformative—clearer positioning, stronger client relationships, and a renewed sense of direction. I recommend them to anyone looking to grow beyond limits.
Tina Langdok
Certified International Yoga Therapist
Alicia is a dynamic coach and excels at working with individuals to work through their unique leadership challenges. She listens deeply, frames issues with precision, and guides you toward practical solutions that also honor people and culture. I left every conversation feeling grounded and capable. Her approach blends clarity, empathy, and momentum—exactly what leaders need when stakes are high and time is short.
Julie Zachary
Global Learning Leader | Board Member
I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. Together, their commitment, accountability, and collaborative spirit made a lasting impact and advanced both our mission and growth.
Kevin Janni
Consulting Director, ERM
I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others. She balances rigor with warmth—asking the right questions, offering clear options, and building alignment without drama. The plans we created were straightforward, realistic, and easy to communicate across teams.
Katrina Kroeze
Senior Advisor, ESG & Sustainability
Alicia is one of the most creative and committed business development and communications professionals I have worked with. She consistently identifies opportunities others miss, removes barriers, and advances the work with focus and humility. Her clarity in setting priorities—coupled with candor and care—allowed our team to move faster with more confidence.
Thomas Klin
Business Advisory | Americas Leader
Cass brings energy, confidence, and a clear vision of success. She consistently transforms challenges into opportunities and elevates every collaboration she’s part of. With a steady hand and strong process, she keeps people engaged and moving in the same direction—so progress actually sticks.
David Johnston
Retired Client Relationship Manager
Everyone who works with Cass is immediately grateful for her dedication, hard work, and insight. She makes complex pursuits feel manageable, brings clarity to roles and timelines, and never loses sight of the client. Her influence shows up not only in better outcomes, but in better teams.
Patty Maloney
Senior Pursuit Manager, Stantec
With Cass, I am literally guaranteed exceptional output success every time. Her strength is that she always puts people first; she will make sure you have everything you need and that the work reflects your voice and goals. She is generous with credit, fierce with quality, and unwavering with deadlines—an ideal partner for high-stakes work.
Nellie Vieira
Owner, true to the core™ – Forrest & Associates
In a world that is so fast paced and stressful, it is a breath of fresh air to have a team who you can trust to get it all done. Cass and Alicia consistently created clarity where I felt overwhelmed, aligning priorities and giving me practical next steps. Beyond the plans and deliverables, they brought a calm, confident presence that helped me make decisions with ease. I felt seen, supported, and equipped to move forward—without losing what makes my work unique.
Biz Casmer
Founder, Sunflower Yoga Therapy
The work I have done with The Strategy Department helped my business grow into new horizons. Their questions surfaced insights I hadn’t considered, while their suggestions remained simple, actionable, and respectful of my capacity. The result has been positively transformative—clearer positioning, stronger client relationships, and a renewed sense of direction. I recommend them to anyone looking to grow beyond limits.
Tina Langdok
Certified International Yoga Therapist
Alicia is a dynamic coach and excels at working with individuals to work through their unique leadership challenges. She listens deeply, frames issues with precision, and guides you toward practical solutions that also honor people and culture. I left every conversation feeling grounded and capable. Her approach blends clarity, empathy, and momentum—exactly what leaders need when stakes are high and time is short.
Julie Zachary
Global Learning Leader | Board Member
I had the pleasure of working with both Cass and Alicia where they each played a critical role in shaping the Natural Resources Growth Strategy. Cass brought a deep understanding of market dynamics and the ability to translate complex issues into clear, actionable strategies. She has a remarkable talent for listening, finding common ground, and galvanizing teams toward a shared goal. Her big-picture thinking—balanced with attention to detail—ensured strategies not only inspired but also delivered measurable results. Alicia complemented this work with her exceptional skills in strategy development, stakeholder alignment, and market intelligence. Together, their commitment, accountability, and collaborative spirit made a lasting impact and advanced both our mission and growth.
Kevin Janni
Consulting Director, ERM
I highly recommend Alicia to any organization looking for a strategic professional who brings both market expertise and a commitment to fostering growth in others. She balances rigor with warmth—asking the right questions, offering clear options, and building alignment without drama. The plans we created were straightforward, realistic, and easy to communicate across teams.
Katrina Kroeze
Senior Advisor, ESG & Sustainability
Alicia is one of the most creative and committed business development and communications professionals I have worked with. She consistently identifies opportunities others miss, removes barriers, and advances the work with focus and humility. Her clarity in setting priorities—coupled with candor and care—allowed our team to move faster with more confidence.
Thomas Klin
Business Advisory | Americas Leader
Cass brings energy, confidence, and a clear vision of success. She consistently transforms challenges into opportunities and elevates every collaboration she’s part of. With a steady hand and strong process, she keeps people engaged and moving in the same direction—so progress actually sticks.
David Johnston
Retired Client Relationship Manager
Everyone who works with Cass is immediately grateful for her dedication, hard work, and insight. She makes complex pursuits feel manageable, brings clarity to roles and timelines, and never loses sight of the client. Her influence shows up not only in better outcomes, but in better teams.
Patty Maloney
Senior Pursuit Manager, Stantec
With Cass, I am literally guaranteed exceptional output success every time. Her strength is that she always puts people first; she will make sure you have everything you need and that the work reflects your voice and goals. She is generous with credit, fierce with quality, and unwavering with deadlines—an ideal partner for high-stakes work.